HI-BIRD SAFARI GROUP BAGS NATIONAL AWARD FOR QUALITY

New Delhi, Delhi, India, Thursday, October 12, 2006 :: Safari Bikes Ltd., a unit of Hi-Bird Safari Group of Industries, manufacturer and exporter of "Hi-Bird" and "SAFARI" brands bicycles has bagged the prestigious 'National Award' for quality instituted by Ministry of SSI, Government of India.

Union Defense Minister Pranav Mukherjee presented the award to Mr. Suresh Sharma, Executive Director Safari Group, at a function held recently in New Delhi.

Company has been already honored at international level consecutively for two years i.e. with "International Europe Award for Quality (Paris), France" in the year 2000 and immediately next year from Geneva, Switzerland with "Platinum Star Award for Quality" in the year 2001. Hi-Bird Group happens to be India's First and Only manufacturer in bicycle trade having been honoured in the advanced part of the world Europe with Quality Awards.

After establishing network in more than 50 countries around the globe, company entered in domestic market in the year 2000 with its premium brand Hi-Bird and brought a revolution in bicycle trade launching 40 attractive and stylish bicycle models at one stretch. At present company is making more than 100 varied designs and models of bicycles covering all age groups and segments of society and has largest choice in the country for bicycle consumers.

Having in-house R & D, Design and Development facilities, Hi-Bird Group is having manufacturing capacity of 6000 bicycles per day. Apart from regular sale through more than 2000 well-established dealer channels, company has supplied nearly 3 lacs bicycles to various State Governments under Girl Child Welfare Scheme. Company has similar experience at international level also supplying 40,000 bicycles to Nigeria and 32,000 bicycles to Govt. of Rwanda in the past.

In the tough global competition and ever increasing steel prices company has been able to keep a check on bicycle prices by cutting down the cost of production with efficient management and newer production techniques but at the same time maintaining its quality image. Hi-Bird Group is known for keeping a pace with changing market trends and consumer tastes by frequently launching new models.

As per Mr. Suresh Sharma, Executive Director of the company "Quality is not a matter of chance but it is achieved through sheer dedication and hard work". Today Hi-Bird is selling its product at premium only because of its world-class quality, attractive designs and global image.

Last year Group opened its branches in Tianjin (China) and Holland (Europe) and are in the final stage of signing a technological tie-up with a major bicycle manufacturing company in Europe for manufacture of high-end bikes.

For further information, please contact: Mr. Suresh Sharma Safari Bikes Limited E-650, Phase V, Focal Point, Ludhiana- 141010 Ph: +91-161-672975-76 Fax: +91-161-673783 E-mail: exports@safaribikes.com Website: www.safaribikes.com

Editorial Contact: Mr. V.K. Arora Management & Communications Group 54, Kiran Vihar, I.P. Estate Extn., Delhi-110092 E-mail: mancomm@del3.vsnl.net.in Mobile: +919811153833

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